My Implicit Preference SCALE

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You have completed the Four-Category Race-Gender BIAT. How can we figure out how someone thinks and feels about different racial groups and genders? An obvious approach is to ask them, "How much do you like Black and White males and females?" Survey questions like these assess conscious beliefs and attitudes. However, the mind is complex. Humans possess many thoughts and feelings that they may not consciously recognize. These "implicit" thoughts are often different from conscious beliefs. When you sorted faces and words with the E and I keys, you were completing the Brief Implicit Association Test (BIAT). The task measures how fast and accurately you categorized the words and pictures. If you implicitly associate GOOD with White female faces more than White male faces, then you should be able to categorize White female faces with GOOD faster than White male faces with GOOD. So, the difference in time is a measure of how these groups are associated in our memory, regardless of whether we consciously agree with the association. Your results are displayed to the right. The groups closer to the top were more strongly associated with GOOD than the groups closer to the bottom. Are these results similar to your conscious beliefs? If not, why do you think they are different? One possibility is that the results are due to something about the task rather than your implicit thoughts or feelings. Project Implicit labs have done a lot of research with these tools and you can review answers to frequently asked questions about it. Another possibility is that the associations in your memory were created by different information than what influenced your conscious beliefs, such as images or experiences in your everyday life and culture. Research is ongoing about how these implicit associations form, and how they influence human behavior. Your participation at this website is an important contribution to that research. We hope that the experience provided some useful insight and experience. If you have questions or comments about the purpose and aim of the study, email Jordan Axt.                Your Implicit Preference Scale ↑ More Positive     Black females    White males     White females     Black males  Less Positive